What does a project cost?

Every build is scoped and quoted after an initial conversation. You receive a fixed proposal before any work begins, so there are no surprises.

Why not use something off the shelf?

Sometimes you should, and we'll say so. Off-the-shelf tools are great until your business stops fitting them: when staff copy information between systems, pay for features they don't use, or bend the way they work around the software. That's the point where something built for you pays for itself.

Yes. When the project is paid you own the source code, the designs and your data outright. You are free to host it anywhere and work with anyone.

Can you work with the systems we already use?

Usually, yes. We regularly integrate with payment, courier and email providers. Where a system has no API, we plan a sensible import or migration path instead.

How long does a build take?

It depends on scope, and the proposal includes a timeline. Either way you'll have a working staging link early in the build, so you can see and use the software long before launch.

What do you need from us?

A few hours at the start to walk us through how things work today, someone who can make decisions, and quick feedback on prototypes and the fortnightly demos. We handle the rest, including hosting, domains and moving your existing data across.

What happens after launch?

We can stay on to maintain, improve and extend the system, on terms agreed with you. You're never obliged to, because you own everything.

Do you only work with Cape Town businesses?

No. We're based in Cape Town and work remotely with clients across South Africa and internationally.

Independent software studioCape Town · 00:00

Stop wasting time.Build custom systems.

We design and build custom websites, online stores and business software.

Start a projectTry a live system

Fixed-price proposals · Senior engineers only · You own the code

How we build

Every system we ship is five layers deep, designed and engineered as one.

One team owns the data model, the integrations, the tools your staff use, the content and the site your customers see. Nothing gets lost in a hand-off.

Scroll to explore

Built for

What we build

Four things we do, and do properly.

Growing businesses usually need two things: a website that sells, and an operation that has outgrown its spreadsheets. We build both, as one connected system, or start with whichever hurts most.

Not sure where you fit? Most projects combine two or three of these. We'll help you work out what to build first.

How we can help

Selected work

Systems that pull their weight.

A few of the stores, platforms and back offices we've designed and built. Scroll inside a frame to look around the real site.

equiptech.vercel.app

Equiptech AutomotiveB2B commerceLaunching

A storefront and a command center for a national equipment supplier.

16back-office modules replacing a stack of plugins and spreadsheets

Read the case study

scopify.app

ScopifySaaS

Turning a four-hour quoting process into a three-minute product.

4h → 3minaverage time to produce a quote

Read the case study

storyandform.agency

Story & FormCreative agency

A premium agency site, on a CMS shaped around how the team works.

15+ hrsof manual content work removed every week

Read the case study

workremotesa.co.za

Work Remote SAEducation

A learning platform that teaches, certifies and takes payment on its own.

20modules in one admin command centre

Read the case study

outrospective.vercel.app

OutrospectiveBrand agencyIn development

A brand agency's website, and the command centre that runs it.

8command-centre modules, from leads to newsletters

Read the case study

See all work and case studies

Also: LDP Custom.

The difference

Off the shelf, or built for you.

Most growing businesses run on a patchwork of templates, plugins and subscriptions. Drag across to see what changes when the software is shaped around the business instead.

admin.yourco.co.za

Pipeline In syncAll systems in sync

NewFourie BuildCape Events

QuotedAtlas Mining

WonBotha & CoAcme

R 1.2mpipeline

64%win rate

0re-typed

Quote KH-1042 acceptedDeposit invoice sent

Delivery bookedWaybill sent to the courier

Mobile page speed100

Software you work around.

A theme and a dozen plugins that break on every update
Six subscriptions that never quite talk to each other
Staff copying orders, quotes and invoices between tools

Software that works for you.

One system shaped around how your team works
Couriers, payments and email synced on their own
Pages that load in under a second, built to convert

Live demo

Don't take our word for it. Run a business for five minutes.

A working back office for a fictional equipment hire company, wired to a customer's phone. It's the same kind of system we build for clients, running in your browser.

Ask for a quote on a customer's phone
Price it and send a branded PDF
Drag the deal to Won and book the delivery
Edit the website with a page builder and publish

Open the live system

The Kestrel Hire command center demo with a customer's phone beside it

How we work

No surprises, from first call to launch.

Custom software shouldn't feel like a leap of faith. You see the plan before we start, the design before we build, and working software long before launch.

Stage 1
Discovery
We sit down with the people who will use the system, map how work moves through the business, and agree a fixed scope and price.
System map, scope and proposal
Stage 2
Design
Clickable prototypes of the key screens, tested with your team before any code is written. Changing a design is cheap; changing software is not.
Interactive prototype
Stage 3
Build
We build in short cycles and give you a staging link early on, so you can click around the real thing long before launch day.
Working demos on staging
Stage 4
Launch & care
A careful go-live, training for your team and documentation. If you want us to, we stay on to maintain and extend the system as you grow.
Handover and training

The business case

What is manual work costing you?

Copying between tools, chasing spreadsheets, re-typing quotes. Adjust the numbers to match your team.

People doing admin by hand4

Hours each loses per week6 h

Cost per hour, salary includedR 450

Spent on manual work each year

R 518 400

1152 hours a year, based on 48 working weeks.

That's the same as paying for

60% of a full-time person

to copy, chase and re-type. A system that does it for them gives that time back.

Working together

A small studio, by design.

We take on a limited number of builds at a time so each one gets senior attention from the first call to launch day.

Who you'll work with

Seth Bredenkamp, founder

Seth runs every project personally, from the first call to launch day. You won't be passed to an account manager, and the person who learns how your business works is the one who builds it.

Talk to Seth

Build

A fixed-scope project, from discovery to launch, for a new website, platform or back office.

Fixed price

Rebuild

Outgrown a template, plugins or a legacy system? We move your content and data into a custom build, and keep what already works.

Migration included

Support

After launch, we can stay on to maintain, improve and grow the system with you, on terms that suit you.

Optional, after launch

Not sure which fits? Tell us where the business is heading and we'll suggest the right first step, even if that's something off the shelf.

Start a project

Questions

Good questions to ask any studio.

Every build is scoped and quoted after an initial conversation. You receive a fixed proposal before any work begins, so there are no surprises.
Sometimes you should, and we'll say so. Off-the-shelf tools are great until your business stops fitting them: when staff copy information between systems, pay for features they don't use, or bend the way they work around the software. That's the point where something built for you pays for itself.
Yes. When the project is paid you own the source code, the designs and your data outright. You are free to host it anywhere and work with anyone.
Usually, yes. We regularly integrate with payment, courier and email providers. Where a system has no API, we plan a sensible import or migration path instead.
It depends on scope, and the proposal includes a timeline. Either way you'll have a working staging link early in the build, so you can see and use the software long before launch.
A few hours at the start to walk us through how things work today, someone who can make decisions, and quick feedback on prototypes and the fortnightly demos. We handle the rest, including hosting, domains and moving your existing data across.
We can stay on to maintain, improve and extend the system, on terms agreed with you. You're never obliged to, because you own everything.
No. We're based in Cape Town and work remotely with clients across South Africa and internationally.

Start a project

Tell us what you're building.

Send a short message, or build a scope in two minutes. Either way, you'll hear back from a person, not a sales sequence.

1A personal replySeth, the founder, reads every enquiry and replies personally with a few questions.
2A callWe talk through how the business runs today and what the system needs to change.
3A fixed proposalScope, timeline and price in writing, so you know exactly what you're getting before anything starts.

What clients got

Cape Town, South Africa. Working with clients across South Africa and abroad.

Stop wasting time.Stop wasting time.Build custom systems.Build custom systems.

Four things we do, and do properly.

Websites & commerce

Platforms & SaaS

Back-office systems

Integrations & automation

Systems that pull their weight.

A storefront and a command center for a national equipment supplier.

Turning a four-hour quoting process into a three-minute product.

A premium agency site, on a CMS shaped around how the team works.

A learning platform that teaches, certifies and takes payment on its own.

A brand agency's website, and the command centre that runs it.

Off the shelf, or built for you.

Software you work around.

Software that works for you.

Don't take our word for it. Run a business for five minutes.

No surprises, from first call to launch.

Discovery

Design

Build

Launch & care

What is manual work costing you?

A small studio, by design.

Build

Rebuild

Support

Good questions to ask any studio.

What does a project cost?

Why not use something off the shelf?

Do we own the code?

Can you work with the systems we already use?

How long does a build take?

What do you need from us?

What happens after launch?

Do you only work with Cape Town businesses?

Tell us what you're building.

Four things we do, and do properly.

Websites & commerce

Platforms & SaaS

Back-office systems

Integrations & automation

Systems that pull their weight.

A storefront and a command center for a national equipment supplier.

Turning a four-hour quoting process into a three-minute product.

A premium agency site, on a CMS shaped around how the team works.

A learning platform that teaches, certifies and takes payment on its own.

A brand agency's website, and the command centre that runs it.

Off the shelf, or built for you.

Software you work around.

Software that works for you.

Don't take our word for it. Run a business for five minutes.

No surprises, from first call to launch.

Discovery

Design

Build

Launch & care

What is manual work costing you?

A small studio, by design.

Build

Rebuild

Support

Good questions to ask any studio.

What does a project cost?

Why not use something off the shelf?

Do we own the code?

Can you work with the systems we already use?

How long does a build take?

What do you need from us?

What happens after launch?

Do you only work with Cape Town businesses?

Tell us what you're building.

Stop wasting time.Build custom systems.