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Platforms and SaaS, built around your edge.

When the thing that makes your business different is a process, a calculation or a service, it deserves its own software. We design and build customer-facing platforms with accounts, billing and the business logic no off-the-shelf tool can copy.

Who it's for

Built for businesses that have outgrown the easy option.

  • 01

    Founders with a product to launch

    You've proven the idea by hand or in spreadsheets, and now it needs to become software people pay for.

  • 02

    Businesses productising a service

    Your expertise can reach more customers if part of it runs on its own: quoting, assessments, learning or bookings.

  • 03

    Teams replacing a tool they've outgrown

    The platform you rent can't do what your customers need, and the workarounds are starting to show.

The problems it solves.

What we usually hear in a first conversation, and what we do about it.

  • Your process lives in spreadsheets only one person understands.

    We turn the rules into a tested engine, so the logic is written down, consistent and fast.

  • Off-the-shelf tools force you into their way of working.

    Software shaped around your model, so the thing that sets you apart is built in rather than worked around.

  • Charging for it is an afterthought.

    Plans, trials, subscriptions and invoices designed in from the start, so the product can grow without manual admin.

  • Customer data has to be kept separate and secure.

    Accounts, roles and multi-tenant data enforced at the database, not just hidden on screen.

What's included

Everything it takes, under one roof.

Every proposal is different, but these are the building blocks. One team designs and engineers all of it, so nothing is lost in a hand-off.

  • 01

    Accounts and roles

    Sign-up, sign-in, teams and permissions, with sensible defaults and room to grow.

  • 02

    Subscriptions and billing

    Plans, trials, upgrades and payment handling, connected to the provider that suits your market.

  • 03

    Core business logic

    The engine at the heart of the product, such as pricing, scoring or scheduling, built and tested on its own.

  • 04

    Dashboards

    The screens your customers use every day, designed for speed and clarity.

  • 05

    APIs

    Clean interfaces for your own apps, partners or future integrations.

  • 06

    Multi-tenant data

    Each customer's data kept separate and secure by rules in the database itself.

How a project runs

Four stages, no surprises.

You see the plan before we start, the design before we build, and working software long before launch.

  1. Stage 1

    Discovery

    We map the core workflow and the business rules behind it, and agree what the first release must do and what can wait.

    System map, scope and proposal

  2. Stage 2

    Design

    The main screens and the onboarding flow are prototyped and tested, ideally with a few real future users.

    Interactive prototype

  3. Stage 3

    Build

    We build the engine first, then the product around it, demoing working software on staging every fortnight.

    Working demos on staging

  4. Stage 4

    Launch & care

    A controlled launch, monitoring from day one, and a plan for the next release based on how people use it.

    Handover and training

Technology

Proven tools, chosen on purpose.

We pick technology for speed, security and how easy it will be to look after in five years, not for novelty.

  • React · TypeScriptInterface and type-safe logic
  • SupabasePostgres, auth, storage and row-level security
  • Edge FunctionsServer-side logic close to your users
  • Stripe · PayFastSubscriptions and payments
  • ResendTransactional email
  • VercelHosting and scheduled jobs

Engagement

One fixed price.

Every build is scoped with you first. You receive a fixed proposal with the scope, timeline and price before any work begins, so the number you approve is the number you pay.

  • You own everything. The code, the designs and the data are yours outright. There are no licence fees, and nothing ties you to us or to a platform.
  • Senior people only. The person you meet on the first call is the person writing your software. Nothing gets handed to a junior or outsourced.
  • Support after launch. We can stay on to maintain and extend the system, if you want us to.
Ask for a proposal
Questions

About platforms & SaaS, answered.

Something else on your mind? See the general questions or ask us directly.

  • Yes, and we'll push for a focused one. Discovery ends with a clear scope for a first release that people can use and pay for, and a list of what comes next.

  • You do. Once the project is paid, the code, designs and data are yours outright.

  • Yes. We choose the payment provider with you based on where your customers are, and handle subscriptions, trials and invoices.

  • We build on infrastructure that scales with demand, and design the data model with growth in mind. We can stay on to keep an eye on performance as you grow.

Ready when you are. Tell us what you need.

Share a little about your business and what you're trying to fix. Seth will reply personally with a few questions.

Fixed proposal before any work begins · You own the code