Service 01 / 04
Websites and online stores that earn their keep.
Your website is often the first conversation a customer has with you. We design it from a blank page around your brand and your buyers, engineer it to load in a blink, and give you a content system shaped around what you publish.
Built for businesses that have outgrown the easy option.
- 01
Established businesses that have outgrown a template
Your company has moved on, but the site still looks like the theme it started as, and every change is a fight with a page builder.
- 02
Suppliers and retailers selling online
You need a catalogue, quotes or a checkout that work the way your trade buys, with delivery and payments handled properly.
- 03
Premium brands
Your service is high-end and your website has to say so in the first five seconds, on a phone as well as a desktop.
The problems it solves.
What we usually hear in a first conversation, and what we do about it.
The site is slow, and you're losing visitors before it loads.
We design for speed from the first sketch and build without the weight of themes and plugins. This site is built the same way: test it on Google PageSpeed and see.
Every edit means waiting on a developer.
A content system built around your pages, with drafts, previews and publishing your team can use without training manuals.
It looks like everyone else's.
Every layout is designed for your brand. No themes, no stock section kits.
Leads arrive, then disappear into an inbox.
Forms that capture what you need to respond well, and can feed straight into a CRM or back office when you're ready.
Everything it takes, under one roof.
Every proposal is different, but these are the building blocks. One team designs and engineers all of it, so nothing is lost in a hand-off.
- 01
Strategy and structure
Who the site is for, what it must make them do, and the pages and content that get them there.
- 02
Visual design
A design system made for your brand, and clickable prototypes of the key pages, signed off before we build.
- 03
Custom CMS
Editing tools shaped around your content: sections, products, articles or case studies, with draft and publish.
- 04
Headless commerce
Catalogues, quote requests or full checkout, with courier rates and payment providers connected.
- 05
SEO foundations
Server-rendered pages, clean structure, metadata and sitemaps, so search engines can read everything.
- 06
Analytics
Measurement set up from launch day, so you know which pages and campaigns bring in business.
Four stages, no surprises.
You see the plan before we start, the design before we build, and working software long before launch.
- Stage 1
Discovery
We look at your buyers, your competitors and the enquiries you get today, and agree what the site must achieve.
System map, scope and proposal
- Stage 2
Design
Key pages are designed and prototyped on desktop and mobile, and you click through them before any code is written.
Interactive prototype
- Stage 3
Build
The site is built on a staging link you can share internally, with content loaded as we go.
Working demos on staging
- Stage 4
Launch & care
Redirects from your old site, a measured go-live, and training on the CMS for whoever will keep it current.
Handover and training
Work that shows how we do it.
B2B commerce · Automotive equipment
Equiptech AutomotiveA storefront and a command center for a national equipment supplier.
16back-office modules replacing a stack of plugins and spreadsheets
Read the Equiptech Automotive case study
Creative agency
Story & FormA premium agency site, on a CMS shaped around how the team works.
15+ hrsof manual content work removed every week
Read the Story & Form case study
Brand agency · Cape Town & Scotland
OutrospectiveA brand agency's website, and the command centre that runs it.
8command-centre modules, from leads to newsletters
Read the Outrospective case study
Education · Learning platform
Work Remote SAA learning platform that teaches, certifies and takes payment on its own.
20modules in one admin command centre
Read the Work Remote SA case study
Proven tools, chosen on purpose.
We pick technology for speed, security and how easy it will be to look after in five years, not for novelty.
- ReactInterface
- Server renderingFast first loads and search visibility
- SupabaseContent, media and accounts
- Tailwind CSSA design system in code
- VercelGlobal hosting
- Courier Guy · PayFast · StripeDelivery and payments for stores
Engagement
One fixed price.
Every build is scoped with you first. You receive a fixed proposal with the scope, timeline and price before any work begins, so the number you approve is the number you pay.
- You own everything. The code, the designs and the data are yours outright. There are no licence fees, and nothing ties you to us or to a platform.
- Senior people only. The person you meet on the first call is the person writing your software. Nothing gets handed to a junior or outsourced.
- Support after launch. We can stay on to maintain and extend the system, if you want us to.
About websites & commerce, answered.
Something else on your mind? See the general questions or ask us directly.
Yes. We plan the migration in discovery: which pages and articles come across, which are rewritten, and how old addresses redirect so you keep your search rankings.
Yes. Every site comes with a CMS designed around your content, plus training. Your team publishes its own changes, without waiting on us.
Mostly we build bespoke, which is how we get the speed, flexibility and design quality. Where a platform like WordPress genuinely suits the brief, we'll say so and build on it. Either way, you own what we build.
We shape the structure and messaging with you and can write or edit the copy as part of the project. Where you have a copywriter, we work alongside them.
Other services
- 02Platforms & SaaSCustomer-facing products with accounts, billing and the business logic that sets you apart from everyone using the same off-the-shelf tool.
- 03Back-office systemsCRMs, quoting tools, portals and admin panels that replace spreadsheets and the five subscriptions that never quite talk to each other.
- 04Integrations & automationCouriers, payments, documents and email connected properly, so information moves on its own instead of being copied by hand.
Ready when you are. Tell us what you need.
Share a little about your business and what you're trying to fix. Seth will reply personally with a few questions.
Fixed proposal before any work begins · You own the code